Zero-Click Searches & Featured Snippets: How to Win in 2025

Ever Googled something and found the answer before you even clicked a link? Welcome to the world of zero-click searches and featured snippets—where the top spot is “position zero.” If you’re not there, you’re basically invisible (but not in a cool superhero way).

Why Zero-Click Searches Matter for UK SEO in 2025

In 2025, more searches are answered right on the results page. If you’re not there, you’re missing out on massive visibility. If your answer is buried on page 7, only your mum will find it.

Real-World Zero-Click Search & Featured Snippet Case Studies & Resources for UK Businesses (2025)

• SEMrush Featured Snippet Studies
• Ahrefs Featured Snippet Research
• Google Featured Snippet Documentation

How to Win Featured Snippets for UK Businesses in 2025

1. Answer Questions Clearly

• Use short, direct answers at the top of your content. If your answer is longer than a British queue, trim it.

2. Use Lists, Tables, and How-Tos

• Google loves structured info it can pull into snippets. If your content is just a wall of text, break it up.

3. Optimise for “People Also Ask”

• Anticipate related questions and answer them, too. If you don’t know what people ask, ask Google.

4. Keep Content Up to Date

• Fresh info is more likely to be featured. If your last update was before Brexit, it’s time for a refresh.

5. Advanced Featured Snippet Tactics

• Use FAQ and How-To schema markup. Schema: because Google likes cheat sheets.
• Track your snippet wins in Google Search Console. If you’re not tracking, you’re guessing.
• Analyse competitors’ snippets for opportunities. If they’re winning, steal their secrets (ethically).

Pro Tips

• Use schema markup for FAQs and how-tos (Google loves it)
• Track your snippet wins in Google Search Console (don’t just hope for the best)

Summary & Key Takeaways

• Answer questions clearly and use structured formats (no rambling)
• Optimise for lists, tables, and how-tos (structure = snippet power)
• Use FAQ and How-To schema markup (Google loves cheat sheets)
• Keep content fresh and track snippet wins (don’t let it go stale)

Want to win more featured snippets? Request a free featured snippet audit and get expert recommendations for your UK business. (We promise not to judge your list formatting.)